Why do we play sports? What is our priority? Whom are we playing for? These are questions we each struggle with as players and as coaches. If we search our souls, I believe that each of us will find that we all desire to win and that we each play for some personal reason beyond "the team," whether it be for personal glory, personal gratification, etc.
But when we gather together to play as a team, those who thrive have the ability to do two things: 1) put aside their personal goals and priorities, and 2) align themselves with team priorities. Great team victories have been achieved by groups of individuals who determined their priorities and submitted to their team goals.